Job Listing: Social Media Content Creator and PR Specialist
Location: Austin, TX (Full-time in office Role)
Employment Type: Full-Time - 4 days a week, Monday-Thursday
Pay: TBD based on experience
Are you a creative storyteller with a passion for aesthetics, social media, and branding? Our high-end plastic surgery practice seeks a Social Media Manager to elevate our digital presence, foster audience connection, and execute innovative marketing strategies.
Key Responsibilities:
Social Media Content Creation & Strategy
- Create 7 trending posts per week across TikTok, Instagram Reels, and Stories, maintaining alignment with the brand’s luxurious and high-end aesthetic.
- Foster and engage an active online community across platforms, including TikTok, Instagram, Facebook, and Reddit.
- Actively participate in discussions, respond to comments, and create opportunities for meaningful interaction.
- Organize and host live Q&A events to answer community questions, share insights, and strengthen brand loyalty through direct engagement.
- Collaborate with our Marketing Coordinator to ensure marketing continuity and enhance the brand’s luxury presence.
- Analyze content performance, adjust strategies based on analytics, and leverage trending topics to boost engagement and follower growth.
Public Relations & Outreach
- Build upon existing outreach efforts while proactively seeking new media opportunities, developing relationships with journalists and influencers, and coordinating press features and interviews.
- Pitch compelling story ideas to local and national media, showcasing the brand’s luxury positioning, success stories, and high-end services.
Special Marketing Projects
- Assist the doctor with special projects, including event support, campaign launches, and promotions for new services.
- Develop marketing campaigns aligned with the brand’s evolving vision, ensuring all communications reflect luxury, professionalism, and innovation.
Patient Nurture Strategy & Sales (in collaboration with Marketing Coordinator)
- Design and implement a comprehensive patient nurture sequence in the CRM for leads who have received quotes or created profiles but haven’t yet booked services.
- Conduct sales calls to potential clients, answer inquiries, assess financial readiness, and work to improve the booking rate through direct outreach and email follow-ups.
- Monitor CRM activity to track patient interactions and optimize the nurture sequence based on results.
Qualifications:
- 1+ years of social media management experience (aesthetics, luxury, or healthcare industries is a plus).
- Expertise in social platforms, analytics tools, and content creation software.
- Exceptional communication and storytelling skills.
- Proven ability to engage online communities and foster meaningful interactions.
- Experience with influencer collaboration, PR outreach, and media relations.
- Familiarity with CRMs and sales strategies is a bonus.
What We Offer:
- Professional growth opportunities in the aesthetic industry.
- A collaborative and innovative work environment.
- Employee discounts on treatments and skincare products
- Paid time off
Ready to Apply?
Submit your resume, portfolio, and a cover letter detailing your experience and vision for this role.
Apply To: michelle@westlakeplasticsurgery.com
Transform how the world sees beauty—join our team today!
Job Type: Full-time
Pay: $24.00 - $30.00 per hour
Expected hours: No more than 32 per week
Benefits:
Experience:
- Content creation: 1 year (Required)
- Public relations: 1 year (Preferred)
- Social media management: 1 year (Required)
Ability to Commute:
- Austin, TX 78746 (Required)
Ability to Relocate:
- Austin, TX 78746: Relocate before starting work (Required)
Work Location: In person
