Job Description:
The Blue Collar Recruiter is seeking a Marketing Specialist to join our dynamic team. This role is perfect for a creative, data-driven marketer with proven experience in building, implementing, and managing multi-channel campaigns. The ideal candidate will be skilled in email marketing, PPC, SEO, social media (organic and paid), display advertising, and video content creation. Additionally, experience with WordPress websites is essential to ensure our online presence is engaging, user-friendly, and optimized for lead generation.
If you are passionate about driving impactful campaigns and helping us connect with top talent and businesses in the blue-collar industry, we want to hear from you!
Key Responsibilities:
- Develop and execute email marketing campaigns to nurture leads, promote our services, and engage target audiences.
- Create, manage, and optimize PPC campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads to drive traffic and conversions.
- Implement effective SEO strategies to improve organic search visibility for The Blue Collar Recruiter and our services.
- Manage paid and organic social media campaigns to increase brand awareness, follower growth, and lead generation.
- Design and manage display advertising campaigns to expand reach within our target markets.
- Plan and oversee the production of engaging video content tailored to promote our brand, services, and industry expertise.
- Update and maintain WordPress websites to ensure content is fresh, SEO-optimized, and aligned with marketing initiatives.
- Track, analyze, and report on marketing performance metrics, providing actionable insights to improve ROI.
- Collaborate closely with internal teams, designers, and content creators to ensure campaigns align with business goals.
Qualifications:
- 2+ years of experience in a Marketing Specialist role or similar position.
- Proven expertise in email marketing, PPC, SEO, social media advertising, and display campaigns.
- Proficiency in Google Ads, Facebook Ads, LinkedIn Ads, and SEO tools (e.g., SEMrush, Ahrefs, Google Analytics).
- Hands-on experience managing and updating WordPress websites.
- Familiarity with email marketing platforms such as HubSpot, Mailchimp, or similar tools.
- Strong analytical skills, including experience with Google Analytics, Tag Manager, and campaign reporting.
- Excellent communication skills and the ability to create engaging content.
- Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
Preferred Skills:
- Basic graphic design skills (e.g., Canva, Adobe Creative Suite).
- Experience working with blue-collar industries or recruitment marketing.
- Familiarity with CRM platforms like HubSpot.
- Experience with A/B testing and optimization strategies.
- Video editing skills are a plus.
Benefits:
- Competitive salary based on experience.
- Flexible work environment (remote opportunities available).
- Health, dental, and vision insurance.
- Opportunities for professional development and growth.
- Collaborative team culture with a focus on innovation and results.
About The Blue Collar Recruiter:
The Blue Collar Recruiter is dedicated to solving the hiring challenges of businesses across the blue-collar industry. We provide full-service recruiting, premium job postings, technical training, and broker services to connect top-tier talent with companies nationwide. Join our team and help us revolutionize the way skilled tradespeople and businesses connect.
