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Associate Director, Regional Marketing - Oncology - North and South Texas
Associate Director Regional Marketing - Oncology – North and South Texas
PURPOSE
As part of the field-based customer engagement Squad, your primary responsibility is to engage and develop Oncology Thought Leaders (TLs), generate insights relevant to strategic decision-making, execute regional meetings, and deliver programs to Healthcare Professionals (HCPs) for Bayer Oncology’s Prostate Cancer Portfolio. The ultimate goal is to help enable near-term Squad objectives en route to achieving long-term brand results. The span of coverage will be most of the state of Texas and surrounding states; Mississippi, Kansas, Louisiana, Oklahoma. Travel up to 50% within the territory. The candidate must be domiciled within the territory and preferably within Texas as that is the center of the territory.
KEY TASKS AND RESPONSIBILITIES
The incumbent will be responsible for activities across five key areas, in each case, acting as a champion to deliver brand communication strategy:
- Strategic Thought Leader (TL) Engagement;
- Congresses & Regional Convention Leadership;
- Speaker Bureau Engagement;
- Localize Marketing Initiatives and Programs including Digital
- Insight Generation and Field Partnership.
- Strategic Thought Leader (TL) Engagement:
- Establish and maintain TL relationships in the field of prostate cancer. Engage target customers across appropriate channels and activities (1:1s, conferences, consultancy, speaker bureau, material co-creation, etc.) to create positive product perception and deep relationships. Build alignment to the product communication strategy and create a supportive TL base across urology and oncology. Academic centers, key accounts, and TLs within the ORM region are of particular importance, as well as supporting relationships across other ORM regions;
- Identify and recommend TLs to provide brand insight. Collaborate with the local team to identify emerging TLs and make proposals to add or subtract to maintain focus on the critical top TLs significantly driving peer influence, institutional decision-making, and/or scientific advances;
- Develop and maintain deep clinical expertise to challenge and advance TL thinking, leveraging consistent expertise in the data, brand strategy, & messaging;
- In collaboration with the Area General Manager (AGM), contribute to & inform sentiment tracking along the TL Journey to inform plans to motivate TLs to become vocal Nubeqa & Xofigo champions. Collaborate with TL Strategy/P2P Content Lead to deliver strategies to advance TLs up the TL Journey.
- Congresses & Regional Conventions:
- Coordinate and execute plans for company presence at regional prostate conferences. Leverage & repurpose content leading internal approvals and align & train local staffing to create a strong and effective congress presence;
- Coordinate and execute plans for prostate-related company presence at national conferences as assigned & contribute to national conference planning. Leverage, repurpose, and/or expand content in collaboration with the brand team, drive exhibit design when needed, lead internal approvals, and align & train local staffing to create a strong and effective congress presence;
- Lead TL meetings and support exec/senior leadership encounters at congresses & industry meetings;
- Attend scientific/educational sessions to advance clinical expertise, sharing key insights learned from conferences and TL engagements with sales and brand teams to maximize utility & action plans.
- Speaker Bureau Engagement
- Lead marketing initiated peer to peer (P2P) execution including national broadcast or 3rd party speaker programs;
- When needed, support field with TL recommendations for field-led speaker programs, matching qualifications to program / local need;
- Contribute to overall speaker bureau maintenance, including training, utilization tracking, and new speaker identification;
- Harvest insights during program execution, feeding ideas and recommendations to P2P content that lead to strengthen and evolve speaker programs, including customizations of P2P content by stakeholder.
- Localize Marketing Initiatives and Programs including Digital:
- Own or contribute to various local and national marketing projects that drive brand strategy. Contribute to and actively participate in platform teams focused on improving processes, including speaker bureau, contracting, congress planning, etc.;
- Tailor brand materials to local needs and assess how to further tailor digital solutions on an area level.
- Insight Generation and Field Partnership:
- Coordinate, share, and consolidate customer insight & intelligence, including program participation with sales consultants, key account executives, radiation therapy specialists, oncology nurse educators, , medical affairs, and other internal partners, enabling all to deliver on the brand strategy;
- Lead assigned advisory boards in collaboration with Brand Lead, ORM peers, and agency partners. Develop objectives, complete content development & approval, align internal attendees, oversee execution, and share meeting outcomes/insights with all key stakeholders not in attendance, especially AGM and local Squad;
- Collaborate with assigned ad board lead to extend moderator and/or customer invites to within region TLs. Attend & actively participate in select ad boards. Share back customer/institution specific insights to local team;
- Collaborate with local teams to enable the fields optimal engagement and execution when opportunities arise, such as sponsorships, conferences, & events;
- Share knowledge on systems & processes with Brand Lead, AGM, within ORM team but also across the matrix team, leveraging experience and sharing proven approaches to establish & build deep TL relationships across different customer types.
- Travel (up to 50%) to customer engagements, medical conference, patient advocacy events, and internal meetings;
- Up to 50% role as customer-facing time.
WHO YOU ARE
Bayer is seeking an incumbent who possesses the following:
REQUIRED QUALIFICATIONS
- Valid driver’s license and clean driving record;
- Proven accomplishment in identifying and driving a strategic approach to business;
- Proven track record of sales, customer-facing success, and/or superior project management;
- Significant experience in creating, maintaining and growing relationships with key customers and stakeholders;
- Demonstrated ability to advance parallel initiatives in a fast-paced environment, show attention to detail, and follow through to completion;
- Proactive, results-oriented, hard-working, self-starter motivated by a challenging task;
- Demonstrated ability to work effectively cross-functionally, both within the organization and with external partners, collaborating to ensure successful project completion;
- Desire to take the next step in your career to build a marketing capability or advance in sales leadership;
- Excellent communication skills & strong organizational skills.
PREFERRED QUALIFICATIONS
- Bachelors degree with a life science background;
- 5-7 years’ experience in the pharma/biotech industry with at least 2 years of customer-facing;
- 2 years experience working within the oncology or urology therapeutic areas;
- Marketing or other functional / leadership experience in sales training, sales management, market access, and/or other commercial areas strongly preferred;
- Experience and relations working with Academic institutions and key accounts a strong preference.
Employees can expect to be paid a salary between $150,930 to $226,396. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc..
This salary range is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.
This posting will be available for application until at least 1/6/25.
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YOUR APPLICATION
If your background and personal experience fit this profile, please send us your complete application at www.career.bayer.cn If you have any recommendations, please kindly send mail to cnreferral@bayer.com
Location:
United States : Texas : Austin || United States : Texas : Dallas || United States : Texas : Fort Worth || United States : Texas : Houston || United States : Texas : SAN ANTONIO W || United States : Texas : San Antonio
Division:
Pharmaceuticals
Reference Code:
834734
