Job Purpose

The purpose of a Marketing Data Analyst is to have a passion for data analysis, a knack for deriving actionable insights from complex datasets, and the ability to communicate these insights effectively. This role will support the marketing team by providing data- driven recommendations to optimize campaigns, improve customer engagement, and drive overall business growth.

Duties and Responsibilities

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The primary job duties and responsibilities of the Data Analyst include but are not limited to the following:

Gather, analyze, and interpret data from various marketing channels, including digital campaigns, social media, email marketing, and website analytics.
Monitor and report on the performance of marketing campaigns, providing insights on key metrics such as ROI, conversion rates, customer acquisition cost, and lifetime value
Analyze customer data to identify trends, behaviors, and opportunities for segmentation and targeting. Develop customer personas and journey maps.
Create and maintain dashboards and reports to track key performance indicators (KPIs) and provide regular updates to the marketing team and senior management.
Design and implement A/B tests to evaluate the effectiveness of different marketing strategies and tactics. Analyze test results and make data-driven recommendations
Conduct market research to identify industry trends, competitor strategies, and potential opportunities for growth.
Work closely with cross-functional teams, including product, sales, and finance, to align marketing strategies with overall business goals.
Ensure the accuracy and integrity of marketing data by implementing best practices for data management and governance.
Utilize marketing analytics tools and software to gather and analyze data. Stay updated on the latest industry tools and trends.

Required Education and Experience

Thompson + Hanson requires at least a bachelor’s degree in marketing, business, statistics, data science, or related field. They should have at least 2 years of experience in marketing data analysis role or a related field.

Qualifications:

· Must have at least 2 years of previous data analysis experience specifically in the Marketing field.

· Proficiency in data analysis tools and software such as Excel, Google Analytics, SQL, and data visualization tools (e.g., Tableau, Power BI). Experience with marketing automation platforms (e.g., HubSpot, Marketo) is a plus.

· Strong analytical and problem-solving skills, with the ability to interpret complex data and provide actionable insights.

· Excellent verbal and written communication skills, with the ability to present data findings clearly and concisely to non-technical stakeholders.

· High level of accuracy and attention to detail in data analysis and reporting.

· Excellent verbal and written communication skills, with the ability to create compelling content and present data-driven insights to stakeholders

· Ability to work in a fast-paced environment and manage multiple projects simultaneously.

· Strong interpersonal skills and the ability to work effectively in a team-oriented environment.

Working Conditions

The incumbent will be working in an indoor environment, in an office setting that’s temperature controlled. The incumbent will occasionally be required to commute to multiple locations for meetings or take telephone/virtual meetings. This position is eligible to be hybrid and in-person. If in-person, they would be working at the Austin Office.

Physical Requirements

The Marketing Data Analyst is required to sit, stand, walk, and talk with other employees for meetings or to discuss information. The incumbent will mostly be sitting at a desk and utilizing a computer, camera/phone and printer. Occasionally, the incumbent will be required to lift, push or pull items up to 15 lbs. to position the products appropriately for social media posting.

Job Type: Part-time

Pay: From $26.00 per hour

Expected hours: 20 per week

Schedule:

Day shift
Monday to Friday

Education:

Bachelor's (Required)

Experience:

Marketing Data analysis: 2 years (Required)
Sales analysis: 2 years (Required)

Location:

Austin, TX 78703 (Required)

Work Location: Hybrid remote in Austin, TX 78703

Thompson + Hanson

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Entry-Level Marketing Data Analyst