About Us: Better Shea Butter is a trusted name in premium, all-natural skincare, specializing in high-quality shea butter-based products. We are committed to providing natural, eco-friendly skincare solutions that improve the health and beauty of our customers. Our growing online presence needs a dedicated social media manager who can bring creative ideas to life, engage with our community, and help drive our brand’s success across multiple platforms.
We’re looking for a passionate, creative, and self-driven Social Media Manager to oversee our content creation, engagement, and growth on platforms like YouTube Shorts, Instagram, Facebook, and Pinterest. If you are a social media enthusiast with a knack for crafting compelling content and building online communities, we want to hear from you!
Key Responsibilities:
- Content Creation & Curation:
- Develop, shoot, and edit creative content for YouTube Shorts, Instagram (Reels, Stories, Feed), Facebook, and Pinterest.
- Plan and create original photos, videos, and graphics to promote Better Shea Butter’s products, values, and seasonal campaigns.
- Collaborate with the Better Shea Butter team to align content with marketing initiatives, product launches, and promotions.
- Social Media Management:
- Maintain a consistent posting schedule across all platforms (YouTube Shorts, Instagram, Facebook, Pinterest) to ensure ongoing engagement and brand visibility.
- Monitor social media trends and incorporate them into content for maximum reach and engagement.
- Analytics & Strategy:
- Track and analyze the performance of all social media content, adjusting strategies based on audience insights, engagement metrics, and trends.
- Prepare weekly and monthly performance reports and share insights with the marketing team to optimize future content.
- Plan social media campaigns in coordination with product launches, promotions, and seasonal activities.
- Collaboration & Communication:
- Participate in weekly team meetings (in-person at the office 2x per week) to align on content goals and brand messaging.
- Work closely with other team members on special projects, influencer partnerships, and customer engagement initiatives.
- Content Scheduling:
- Use scheduling tools (like Buffer, Hootsuite, or Later) to plan and schedule posts for maximum engagement.
- Ensure timely posting and monitor social media activity
Qualifications:
- Experience:
- At least 2-3 years of professional experience managing social media accounts for brands (preferably in the beauty, skincare, or lifestyle industry).
- Proven track record of growing social media presence, engagement, and website traffic.
- Skills:
- Proficiency in video editing (basic to intermediate skills with tools like Adobe Premiere Pro, Final Cut Pro, or other editing software).
- Strong understanding of social media platforms (YouTube, Instagram, Facebook, Pinterest) and their best practices.
- Ability to write compelling captions, create engaging content, and tell brand stories through visual media.
- Experience with social media management and scheduling tools (e.g., Buffer, Hootsuite, Later).
- Analytical mindset with experience using analytics tools (e.g., Instagram Insights, Facebook Analytics, YouTube Analytics) to measure content performance.
- Creative & Organizational Abilities:
- A keen eye for design and visual content creation; ability to work with brand guidelines to ensure consistent messaging.
- Excellent time management and organizational skills to handle multiple social media platforms and content calendars simultaneously.
- Strong communication skills and a collaborative team player with the ability to work cross-functionally.
- Additional Traits:
- Passion for natural beauty and skincare.
- Self-motivated and able to work independently while still collaborating effectively with the team.
- Ability to adapt quickly to changing trends and marketing strategies.
Compensation & Benefits:
- Hourly Rate: $20 - $30 per hour (based on experience and qualifications). Estimated weekly hours: 25-33 hours.
- This is a part-time, flexible position with potential for growth into a full-time role based on performance and company needs.
- Benefits:
- Remote flexibility: Work from home most of the time, with in-office attendance required at least two days per week for team coordination and content planning.
- Paid time off: Vacation days and holiday time off.
- Professional development: Opportunity for growth in a dynamic, creative environment with room for skill development and career progression.
- Product discounts: Enjoy discounts on Better Shea Butter products.
- Yearly Bonuses: Every Christmas we issue production bonuses based on the company’s revenue for the year.
- Other:
- Performance-based bonuses or incentives based on KPIs (e.g., social media growth, engagement rates, conversions).
- Opportunities for creative input in product marketing, collaborations, and seasonal campaigns.
How to Apply:
If you are excited about the opportunity to contribute to the growth of a thriving skincare brand and believe you are a good fit for this position, we’d love to hear from you!
Please submit:
- A resume detailing your relevant experience.
- A portfolio or examples of social media work you've managed (preferably related to product-based brands or skincare).
- A short cover letter explaining why you’re passionate about skincare and how you would approach managing Better Shea Butter’s social media presence.
Compensation Consideration:
Given the part-time nature of the role, you’ll be compensated competitively within the industry standard for social media management positions. We offer the flexibility of remote work and a supportive team environment, with opportunities to grow into a full-time role depending on performance. Compensation packages will include competitive hourly rates, benefits, and potential performance-based incentives.
Join the Better Shea Butter team and help us spread the love for natural, sustainable skincare!
Job Types: Full-time, Part-time
Pay: $20.00 - $30.00 per hour
Expected hours: 25 – 35 per week
Benefits:
- Employee discount
- Flexible schedule
- Paid time off
- Professional development assistance
Schedule:
Experience:
- social media & marketing: 2 years (Required)
Ability to Commute:
- Cedar Park, TX 78613 (Required)
Ability to Relocate:
- Cedar Park, TX 78613: Relocate before starting work (Preferred)
Work Location: Hybrid remote in Cedar Park, TX 78613
