Marketing Coordinator

Fringe Sport • Full-time • Austin, TX, US • $45k - $65k / year • 2m ago

Marketing Coordinator needed- data-driven problem solver for a fast-growth company

Description

At Fringe Sport, we’re not looking for the typical marketing coordinator. We want someone who thinks fast, acts faster, and prefers dealing with projects and data over small talk. You’re the kind of person who thrives under tight deadlines, loves variety in your work, and enjoys troubleshooting challenges and moving on quickly to the next. If you value facts over opinions, have a skeptical nature, yet can communicate and delegate excellently, we want you on our team.

We need someone who’s not afraid to speak their mind, can be direct when necessary, and focuses on results. This is a role where accuracy, efficiency, and getting things done matter more than office politics or long meetings.

If you're the type who doesn't shy away from confrontation when it’s about making things better, but also values working in the background with minimal distraction, this could be the perfect fit. But if you’re someone who thrives on constant social interaction, prefers a slow and methodical pace, or needs a lot of hand-holding, this might not be the role for you.

It would also be awesome if you lift (we build bada$$ barbells and garage gyms).

You’ll be reporting to our Marketing Manager and be part of a small-but-mighty team that is reshaping the garage gym world- and really helping our customers improve lives through Strength.

We’re Fringe Sport and we believe in STRENGTH.

More info:

About Us:

Fringe Sport, the leader in the Garage Gym Revolution and a national name in strength and conditioning, is looking for a dynamic Marketing Coordinator to join our growing team! If you’re passionate about fitness, marketing, and working in an environment where your efforts directly impact a thriving business, this could be the perfect role for you.

We are dedicated to empowering our customers to build world-class garage gyms, and our team members are as passionate about strength training as the customers we serve. As our Marketing Coordinator, you’ll help us continue our journey toward becoming a $20 million-a-year company while contributing to a culture of engaged employees and happy customers.

What You’ll Do:

Manage the marketing calendar to ensure it's always filled out at least 30 days in advance.
Execute marketing campaigns and promotions, ensuring timely delivery and that all marketing content aligns with brand guidelines and quality standards.
Update and maintain our Shopify store, keeping product pages, banners, and other content optimized for conversions.
Recruit, manage, and grow our ambassador and affiliate programs to expand Fringe Sport’s reach and brand engagement.
Collaborate across departments (sales, product, customer service) to ensure marketing initiatives are aligned with business objectives.
Monitor key marketing metrics such as website traffic, conversion rates, and campaign ROI, using insights to continuously improve results.
Run margin calculations and suggest ways to optimize promotions and sell through overstocked inventory.
Maintain SOPs for all marketing processes and ensure seamless communication within the marketing team and across Fringe Sport.
Regularly review the website for updates and improvements, making real-time changes via the Shopify CMS within 2 business hours.

Strategic Outcomes You’ll Drive:

Fringe Sport achieves its revenue and margin goals.
Marketing campaigns are consistently executed on time and deliver results.
The website is updated, accurate, and optimized for conversions.
Affiliate and ambassador relationships grow, delivering value to both parties.
Overstock inventory is maintained below 10% of total inventory value.

Core Competencies We’re Looking For:

Project Management: Ability to manage multiple projects simultaneously and ensure deadlines are met.
CMS Proficiency: Expertise with Shopify for product page updates, SEO optimizations, and content changes.
Campaign Execution: Experience running and analyzing digital marketing campaigns, ensuring they meet or exceed engagement and conversion goals.
Attention to Detail: Ensuring content is error-free, aligned with brand standards, and optimized for the best user experience.
Data-Driven Decision Making: Ability to track, report, and optimize key marketing metrics.
Cross-Department Collaboration: Strong communication skills to work effectively with various teams and departments.
Affiliate/Ambassador Program Management: Experience growing these programs to increase brand reach and engagement.

Must-Have Qualifications:

Experience with updating Shopify stores via the Shopify CMS.
A background in digital marketing with a focus on content creation, SEO, and campaign management, preferably within the eCommerce or fitness industry.
Strong organizational and project management skills with a proven ability to manage multiple projects and meet deadlines.

Bonus Skills:

Proficiency in tools like AHREFS, SurferSEO, Asana, Postscript, and Klaviyo.
Experience managing ambassador programs or affiliate networks to drive brand growth.
A personal passion for fitness or background in the fitness industry.

Why Fringe Sport?

Be a part of an AMAZING culture of passionate fitness enthusiasts.
Work in a fast-paced, innovative environment with clear accountabilities and no gray areas.
Grow with us as we continue to dominate the garage gym and strength training space!

Ready to be part of the revolution? Apply today to help us take Fringe Sport to the next level!

Come GROW with us!