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Senior Digital and Field Marketing Specialist
If you are an outstanding creative thinker and collaborator with strong project management and communication skills, we’d love to hear from you. You will be responsible for creating the marketing strategy for, and developing and executing digital marketing campaigns across LATAM and NORAM using channels such as email, SEM and display advertising.
As part of the central marketing team, your main stakeholder will be the local sales teams with whom you will work closely to ensure the campaigns you run meet their business needs. Your goals will be related to new travel agent sign-ups to the Expedia TAAP booking tool and influencing existing agents to book more frequently with Expedia TAAP. Previous digital marketing experience in the B2B space, is essential.
The division: Expedia TAAP provides travel agents with access to the Expedia Group travel inventory through an easy-to-use online booking platform. Expedia TAAP is one of the fastest growing divisions within Expedia Group, targeted for double-digit growth in 2024, so it is an exciting time to join the team.
Who you are:
- You challenge the status quo. You always look for opportunities for improvements to campaigns or processes by following an iterative, data-centric, ‘test and learn’ approach.
- You have a bias towards action and act with urgency. You take responsibility for outcomes and can identify barriers efficiently.
- You are a well-practiced at creating and executing impactful marketing plans that align to overall business and marketing goals.
- You have a results-driven mentality. You are able to identify trends and continually critique and optimize performance with a positive mind-set.
- You have a strong personality and feel confident pushing back on requests from more senior stakeholders if they don't fit with our strategic objectives.
- You are a great storyteller and strong copywriter. You can curate and deliver authentic, compelling stories and build narrative around products to improve the connection and relevance to external partners.
- You are comfortable working independently in a lean, entrepreneurial, ambiguous environment.
- You are confident conducting presentations to groups of stakeholders.
- You thrive in a fast-paced, matrixed organization. You can juggle multiple priorities at the same time to deliver high quality projects within agreed timeframes.
- You communicate openly and honestly at all levels. You surface and resolve difficult issues quickly.
What you’ll do:
- Experience in planning and implementing email marketing strategies/campaigns in a B2B environment in the US or LATAM markets. It does not have to be an email automation expert; the more important piece is to be able to work together with the local sales teams to come up with the right marketing campaign mix/calendar for their markets for both acquisition and frequency marketing purposes.
- Experience in stakeholder management across a cross-functional / larger organization. It needs to be a confident self-starter and not too junior person as some of the stakeholders in the commercial team are demanding.
- Exposure to supporting webinars or organizing events
- Exposure to SEM and paid ads.Engage prospects and customers using a variety of marketing channels like SEM, Display advertising, emails using Marketo, partnerships with trade organizations and events.
- Run seasonal merchandising campaigns in your regions to boost bookings.
- Efficiently manage multiple local campaigns simultaneously, ensuring that all workstreams meet deadlines and are delivered to a high standard of execution.
- Collaborate with internal teams (sales, product marketing and PR) on campaign creation, messaging, content development, and design for local campaigns.
- Analyze campaign performance metrics to measure ROI and impact. Provide post-campaign reports outlining recommendations so that insights are integrated into current and future strategies.
Experience:
- 3-5 years digital marketing experience in a B2B environment, ideally across the LATAM and NORAM markets.
- Experience in delivering impactful cross-channel campaigns end-to-end in a large organization
- Understanding of Marketo a plus.
- Solid understanding of Search Engine Marketing (SEM) - knowledge of other paid media channels such as Social and Display is a plus.
The total cash range for this position in Seattle is $82,500.00 to $115,500.00. Employees in this role have the potential to increase their pay up to $132,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
