Overview:
Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.
Our powerful, award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. Diversity, equity & inclusion are integral parts of our culture and drivers of innovation at Keysight. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.
Responsibilities:
We are looking to hire a recent graduate with 0 – 3 years of experience to join our product marketing team. Your focus will be on some of the most technologically advanced test and measurement solutions for RF, digital, and power products. The ideal candidate will have an electrical engineering background, a strong interest in product marketing, and excellent verbal and written communication skills.
Position Overview:
In this role you will be a key member of the product marketing team and able to work remotely from home anywhere in Canada or the US. This position will focus on three main tasks.
First, you will conceive the strategy, develop global campaigns, and implement a marketing plan to drive Keysight’s test & measurement business. These campaigns will focus on promoting new product introductions, as well as existing products, tailored to address customer use cases and application challenges. You will personally develop the core content, including messaging, whitepapers, eBooks, product demos, videos, and webinars.
Second, you will work with the global sales/field marketing team, product managers, and dedicated go-to-market resources to refine your campaign plans to create and influence audiences that will ultimately be nurtured into high-quality marketing leads for your portfolio. You will be responsible for revenue growth in your product area.
Third, you will ensure that your efforts fit Keysight communication channels, and you will measure the performance of your content and its ability to deliver against the audience and engagement goals you define. Ultimately, you will have the freedom to create the best possible campaigns and deliver your content to tens of thousands of potential customers. You will have abundant support, including access to designers, branding experts, marketing consultants, e-mail experts, copy editors, graphic artists, and more.
Qualifications:
- Bachelor’s Electrical Engineering university degree or equivalent
- 0 - 3 years of product marketing experience
- Experience with transforming complex topics into digestible concepts
- Ability to think creatively and break industry stereotypes
- Excellent writing skills and a passion for storytelling and digital content
- Ability to perform competitive analysis
- Strong analytical skills
- Experience developing product marketing campaigns (messaging, whitepapers, eBooks, videos, and webcasts) is an asset
- Experience with worldwide new product introductions is an asset
Careers Privacy Statement
***Keysight is an Equal Opportunity Employer.***
Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.
The pay range: MIN $71,680.00 - MAX $134,400.00
