Andy's Frozen Custard in Central Texas is looking for a Marketing Manager to take our six stores to the next level!
Job Summary:
As the Director of Marketing, you will play a vital role in further developing and executing Andy’s of Central Texas LLC’s (”ACT”) marketing initiatives aimed at promoting our brand, engaging with our audience in our three Texas markets, across six stores (Austin, Waco and College Station) and driving business growth. This position is a hands-on experience position and the opportunity to grow in a fast paced and dynamic environment.
Essential Duties and Responsibilities:
- Develop and execute marketing campaigns across various channels, including digital marketing, social media, email marketing, local events, and local partners.
- Serve as the local steward of the brand; ensure all local marketing activities are aligned with brand standards through the assessment of POP materials and appropriate brand and legal review for all locally developed marketing materials.
- Collaborate with cross-functional teams to ensure alignment of marketing efforts with overall business objectives and strategies.
- Establish and cultivate PR/media relationships aligned with marketing strategy
- Build community goodwill and manage relationships with influential organizations aligned with national marketing strategy
- Establish local marketing partners for new stores that align with Andy’s community building strategies
- Manages an overarching marketing content calendar that includes media, promotions and projects
- Serve as the company expert and program champion for multiple projects simultaneously
- Managing the local marketing budget and calendar: tracking, reporting, and reconciliation of spending.
- Develop deeper insights into capabilities within loyalty and digital coupon platforms and communicate opportunities with marketing teammates to further engage with customers • Support the planning and coordination of marketing events, including local partners such as schools and promotional activities.
- Collaborate with Company digital partner creating engaging content for social media platforms, loyalty blasts, and other marketing materials.
- Participate in the ongoing generation of business reviews; analyze local sales, transaction data and competitive activity; consolidate and present findings to support local marketing strategy development.
- Conduct market research and analysis to identify trends, competitor strategies, and customer insights to inform marketing strategies and decision-making.
- Assist in the management of social media accounts, including content scheduling, monitoring engagement, and responding to inquiries.
- Social Media: Manage social execution for branded partnerships.
- Collaborate and develop strategies to increase followers while ensuring all content is tailored and optimized to support each location.
- Bring to life marketing plans, content, deliverables, and performance tracking for all efforts related to the Andy’s rewards program
- Monitor KPIs and keep a pulse of marketing and local partner program health
Education and Experience Requirements:
- Bachelor’s degree program in Marketing, Business Administration, Communications, or related field.
- Social Media Experience
- Strong passion for marketing and eagerness to learn local markets and grow in the field.
- Previous experience in marketing
Knowledge/Skills/Abilities:
- Excellent written and verbal communication skills, with a keen eye for detail.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and familiarity with social media platforms.
- Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
- Proactive attitude, creative thinking, and willingness to take initiative.
- Exceptional organization and planning skills
- Ability to multi-task and prioritize • Ability to work independently and with a team
- Highly encouraging to the team
Job Type: Full-time
Pay: $45,000.00 - $55,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
- Weekends as needed
Ability to Commute:
- Round Rock, TX 78664 (Preferred)
Ability to Relocate:
- Round Rock, TX 78664: Relocate before starting work (Required)
Work Location: In person
