About Sellerant
Sellerant is a business growth services company, specializing in helping startups and small-midsize business leaders overcome growth barriers and scale their company. Serving hundreds of client companies across the globe since 2007, we develop strategic growth plans and skillfully execute the marketing, sales enablement and revenue operations activities to launch, scale, and accelerate sales growth. We are currently seeking an experienced B2B Growth Marketing Specialist in the Austin, TX metro area to join our dynamic team!
Job Description
The successful candidate will be responsible for creating and implementing results-focused B2B contentand creative assetsthat drive brand awareness and deliver inbound new customer lead engagement. This role requires a balanced blend of creativity, analytical ability, and a keen understanding of innovative B2B marketing strategies and tactics.
Position Responsibilities
- Plan, create, proof, edit, publish and optimize B2B demand generation and lead generation content and campaigns across owned, earned and paid media channels including website, blog, social, email, webinars/podcasts, print/promotional, and events.
- Collaborate with leadership and peers to closely align marketing and sales initiatives to meet brand awareness, lead generation and revenue growth goals.
- Use Google search console / Google analytics tools, SEMrush and other content planning, production, analysis and performance optimization tools to produce and manage demand generation, content marketing and lead generation operations.
- Compile campaign and content performance reports to measure results and trends; analyze data and take action to continuously improve content performance measured by progressively increasing top-of-funnel marketing-generated leads.
- Research and act on rapidly evolving B2B marketing trends, applying best practices along with innovative tactics to execute demand generation, content marketing and lead generation strategies.
- Ongoing skills development and self-directed learning in HubSpot Academy and other select training forums.
Skills & Attributes for Success
- The superpower to “get into the DNA” of a target market audience to understand and feed their appetite for engaging, useful content
- Efficient organizational and time management skills, with a natural ability to pivot quickly and produce results for multiple clients and projects
- Critical thinking! Be a highly resourceful and effective researcher who can find, interpret and apply what a specific target audience needs to help them grow their business
- A consistent creator of bold, unique B2B content that stands out in an increasingly noisy crowd!
- Personable, engaging and intriguing communication style
- Tech skills! HubSpot, Adobe, Canva, AI tools (Jasper & ChatGPT ideal!), SEMrush, Trello, Slack, Zoom, multimedia/video production etc.
- Adaptability! Thrives in the midst of change, embraces strategic pivoting, iterating, and adapting on the fly in a dynamic environment to achieve results!
- Be a proactive and fearless hustler! Go look for stuff to shake up in the content marketing space!
Key Performance Indicators (KPIs)
- Sustainably increasing traffic on all channels, properties and profiles
- Inbound lead engagement measured by new target customer prospect inquiries and conversions
- Top-of-funnel to mid-funnel lead progression rate (MQL to SQL) using a SMART content retargeting strategy
Ideal Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 3+ years of experience in B2B demand generation, social media marketing, SEO and content marketing in a B2B environment
- HubSpot Marketing Hub certified (required; can be completed during first week of hire)
- Proven experience in B2B content planning, SEO, email marketing, and social media.
- Experience with unique needs and dynamics of B2B startups and small businesses
What’s it like to work at Sellerant?
Our culture is vibrant, high energy and highly collaborative wherein creativity, diversity and innovation are embraced. Working with a wide spectrum of client companies to directly contribute to their revenue growth, we love to set performance standards for ourselves that far exceed the “average”. As such, those who are driven to excel and deliver high value results, without exception, excuse or explanation, are extremely well rewarded.
Our generous compensation package includes a highly competitive salary and extremely aggressive performance bonuses, company matching IRA, 100% fully company paid health, dental, vision and life insurance, unlimited PTO, and a 30-day fully paid vacation after 3 years of continuous employment.
This position is based in the Austin, Texas* metro area. We are a mostly remote work operation, requiring only 2 full-day “Team Tuesdays” per month in our corporate offices.
Sellerant is an equal opportunity employer and values diversity at our company. We do not tolerate, and we will openly and actively oppose, any discrimination of any type or form on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
*Please, do not apply if you are not already residing in the local Austin, TX metro area. Relocation assistance is unavailable for this position. All qualified, local candidates will receive a personal reply from our founder.
Job Types: Full-time, Contract
Pay: $96,000.00 - $108,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
- Work from home
Compensation Package:
- Performance bonus
- Profit sharing
Schedule:
- Day shift
- Monday to Friday
Work Location: Hybrid remote in Round Rock, TX 78664
