Digital Marketing Specialist
Hapax – Austin, TX
About us:
Hapax, the most comprehensive generative artificial solution for financial services, crafted with a profound understanding of the banking sector, stands as a testament to the principle that knowledge is the great equalizer. It is not merely a tool but a revolution in how banking is done, designed by bankers, for bankers, embodying the essence of banking in every aspect of its operation.
Our mission extends beyond the conventional boundaries of AI, embracing a vision where technology enhances human capability rather than replacing it. We champion the idea that AI should be a copilot in the banking journey, a mentor that enriches professional growth and elevates the banking experience for everyone.
Job Description:
We are looking for a Digital Marketing Specialist who will manage Hapax’s online presence and ensure digital marketing campaigns are executed effectively across all channels.
As the Digital Marketing Specialist, you will define, develop and execute the company’s digital marketing and communication efforts. This role will work closely with the Hapax product, engineering, sales and customer success teams to effectively convey the Hapax mission and impact.
Responsibilities:
- You’ll report to the Senior Marketing Manager and support executing the programs intended to drive demand for Hapax solutions
- First position of its kind on the team – you’ll help establish operating rhythm and KPIs for business development across events, content and operations
- Track key performance indicators (KPIs) such as website traffic, conversion rates, ROI, and customer engagement
- Contribute to the creation of marketing campaigns across social media, the company website, email and other platforms to help drive greater interest and generate valuable leads aligned with Hapax strategic goals
- Review current social media activity and plan and implement new strategies to grow the social media footprint
- Research industry media outlets for potential paid opportunities
- Manage third party media relationships to ensure all deliverables are received
- With direction, create a digital marketing plan and execute it
Requirements and Qualifications:
- Proven experience managing corporate websites and leading updates and enhancements to ensure business objectives are met
- Bachelor’s degree in marketing or related field
- 1-2 years of marketing experience
- Experience managing website updates, feature enhancements, integrations and deployments
- Ability to deploy landing pages and maintain site accuracy and timeliness
- Monitor campaigns for automation accuracy and perform quality assurance on customer-facing initiatives
- Execute marketing automation campaigns to drive lead generation
- Gather inputs and assets for email campaigns and landing page development, including audience segmentation and campaign logic
- Has been directly responsible for managing a company website
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods
- Collaborate on the development and integration of marketing technologies to enhance capabilities and streamline processes
- Experience with HubSpot, Google Analytics, Meta, LinkedIn, Webflow strongly preferred
- Stay up to date on marketing trends and technologies to drive innovation
What we offer:
- Flexible work environment
- Medical, Dental and Vision Insurance
- Maternity and Paternity Leave
- Flexible paid time off
- 401K
At Hapax, we value our differences, and we encourage all-especially those whose identities are traditionally underrepresented in tech organizations-to apply. We do not discriminate on the basis of ancestry, race, place or origin, political belief, or religion.
Job Type: Full-time
Pay: $50,000.00 - $60,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Flexible spending account
- Health insurance
- Health savings account
- Paid time off
- Parental leave
- Vision insurance
Schedule:
Ability to Commute:
- Austin, TX 78729 (Required)
Ability to Relocate:
- Austin, TX 78729: Relocate before starting work (Required)
Work Location: In person
