Are you the best at what you do, or would you like to be? Can you balance the art and science of Email and SMS Marketing that will make almost anyone look forward to hearing from you? If your answer is yes, read on…
As one of the leading E-commerce cabinet companies in the US, Wholesale Cabinets serves both retail and professional customers across the country since 2012.
We are now seeking a full-time Email/SMS Marketing Expert to accelerate our continued growth. The placement is remote (home based) and we are currently seeking only candidates resident in the states of Florida, Texas, Ohio and Arkansas, due to limitations in our registration for employment. To learn more about the company and our products, visit www.WholesaleCabinets.com.
About the role
This new role will play a key part in our marketing work via the complete creative and operational ownership of our direct marketing activities via Email and SMS.
As a core member of the Marketing team and reporting directly to our CMO, you are expected to become a driving force in the growth of the company.
Using a Swiss Army Knife of tools to drive results, maintain excellent domain reputations, and spearhead brand new initiatives, detail activities of this role includes:
Campaign Ideation and Execution:
Bringing to life meaningful evergreen automations and periodical promotions that feel personal and relevant at scale. Driving engaged list-growing initiatives. There should be no need for the Unsubscribe button, although you know exactly why such a need remains.
Segmentation:
Defining and growing complex segments based on various on- and offsite behaviors. Balancing content relevancy with best practices to drive performance while remaining best-in-class from a deliverability and compliance perspective.
Deliverability and Compliance:
Working with industry KPIs, legal aspects, and a respect for people’s inboxes to ensure that algorithms and humans alike are happy with your work.
Analytics and Reporting:
Using ESPs and external analytics tools to determine performance of our initiatives, and present actionable insights from the same.
Who are we looking for?
To succeed in this role several important traits are required:
Creative and Technical Combo: You have a great understanding of concise and effective copywriting and engaging visuals. At the same time, you have the technical know-how which allows you to set up complex automations that create a strategically sound result.
Analytical Mindset: You understand that the difference between an idea and a good idea is in the testing and analysis. You possess strong analytical skills, and are able to extract insights from complex datasets to identify trends and opportunities, large and small.
Continuous Learner: You have a curiosity for new marketing technologies and industry trends. You are constantly seeking to expand your knowledge, while remaining equally curious to understand user behavior.
Communication Skills: Excellent verbal and written communication skills enable you to convincingly communicate with customers, internal stakeholders, and external partners when necessary.
Independence: In a fast-growing company in a fast-changing industry, everybody is constantly busy. You are comfortable with getting a task and running with it to completion with limited input and oversight.
Thoroughness: You take pride in the fact that you have a large impact on the livelihoods of many people and realize that even slight errors in your work can have far reaching consequences. This is a responsibility you value and respect.
Team Player: You are equally comfortable with crafting a new abandoned cart strategy as you are with getting a round of coffee for the team, and you honor your deadlines and to-do lists as they have a direct impact on the performance of others.
Tools:
Experience in ESPs like Klaviyo and Mailchimp, SMS platforms, creative tools like Photoshop, Illustrator and Canva, analytical tools like GA4, and CRMs is considered highly beneficial.
Job Type: Full-time
Pay: $70,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
- Work from home
Schedule:
Application Question(s):
- Are you a resident of, or willing to relocate to Florida, Texas, Arkansas or Ohio?
Experience:
- Email marketing: 4 years (Required)
- Google Analytics: 4 years (Preferred)
Work Location: Remote
