About us

SmartTouch Interactive, an Austin-based digital and marketing agency that specializes in residential developments and home builders.

SmartTouch® Interactive –

SEM Specialist I

The SEM Specialist I is the liaison between the company and the clients and is client-facing. This position will be responsible for implementing optimization tactics of search engine marketing (SEM) campaigns. If mid to high-level client campaigns are assigned this will be in conjunction with a senior-level staff member. The SEM Specialist I will proactively ensure client campaign success, retention, and oversee the company-client relationship.

The SEM Specialist I is responsible for implementing all aspects of SEM campaigns and the optimizations to ensure success. Ensuring that client SEM campaign strategies are implemented on time and within the set budget is essential. This will be achieved by working with the SEM team to adjust or redirect strategies as needed. The SEM Specialist I will also work with SEM Specialist II, SEM Specialist III, and senior-level teammates in developing SEM optimizations that align with client expectations.

The SEM Specialist I is an entry-level growth position. Performing extensive research, implementation, and learning more about SEM, the client, and their marketing goals. This position will also work in a supporting role for and receive mentoring and training from senior- level SEM team members.

Key skills for the SEM Specialist I are written communication, research and organizational strategies, and the ability to collaborate effectively with team members.

Objectives of this Role

With support from senior-level teammates manage and execute effective SEM campaign implementations and campaign optimizations
Develop an understanding of the organization of internal and external meetings, including agendas, defining objectives and goals of the discussion and follow-up action
With oversight, manage campaign expectations with respect to scope of work and campaign status
Assist in New Business opportunities
Follow SEM campaign marketing initiatives and industry trends
Understand how to review SEM campaign performance and improve upon it
Willingness to be mentored and to leverage senior-level teammates knowledge and skills and to help develop Digital Coordinators and Interns

Overview of Responsibilities

Account Management

Administer SEM campaigns for purposes of diagnostic reporting on client marketing projects
Build keyword lists and organize the keywords into ad groups for SEM campaigns
Create ads for SEM campaigns using established keywords and ad groups
Engage programming and web developers with landing page/website optimizations and edits
Establish online brand and product campaigns to raise brand awareness for clients through SEM campaign
With oversight may manage certain digital marketing media accounts related to SEO/SEM/Social Media (Paid or Organic)
Track conversion rates and making improvements to the websites & landing pages
Utilizing a range of SEM optimization programs/techniques to improve client campaigns

Optimization

Analyze key metrics and adjust strategy as recommended by Specialist II, SEM Specialist III, and senior-level teammates
Assist with optimizing landing pages for clients using established templates and provide enhancements to landing pages from data seen inside of campaigns
Monitor ad performance and adjust ad copy and images as needed to improve performance
Monitor keyword performance and adjust keyword bids and match types as needed to improve performance
Monitor and evaluate overall SEM results and search performance across the major paid search channels
Monitor SEM dashboards, reports/key reporting tools, and point out key areas of importance in accordance with client goals
Implement additional or new digital tools (campaign types, ad types, ad extensions, etc.) to improve campaign performance
Test all links and landing pages before deployment - communicate errors to Business Analyst for corrections

Administrative

Assist Account Services team with other duties as needed
Assist Digital Marketing team with other duties as needed
Attend Internal Meetings, Client Meetings, and Product Development Meetings as needed
Creation of basic design/layout for presentations, graphics, reports, etc.
Communication to team and management on all project development, timelines, and results
CRM Database Querying, Management and Organization
Attend discovery or periodic client meetings to obtain keywords, demographics, and target market data for specific client campaigns
Work closely with the other team members (including contractors) to meet client goals

Reporting

Create monthly performance reports using Google Analytics, Google Data Studio, CRM, and other 3rd party reporting software
Create quarterly performance reports using Google Analytics, Google Data Studio, CRM, and other 3rd party reporting software

Research

Assist with both paid and organic keyword and topic research
Evaluating customer research, market conditions, and competitor data
Perform SEM keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
Strategy
Provide insights from campaign performance to Specialists, Managers, and upper management
With oversite, write executive summaries and recommendations based on monthly performance of campaigns
A wide degree of creativity is expected with all SEM projects and campaigns

Important Qualities and Skills

Effective organization and time-management skills
Familiarity and solid working knowledge of Microsoft Suite, Google Suite, and ability to learn SmartTouch NexGen and project management software
Knowledge of project management methodology
Ability to communicate effectively with clients and internal team
Ability to collaborate effectively with all levels and functions
Critical thinking and problem-solving skills
Willingness to wear multiple hats and pitch in where needed

Requirements

Bachelor’s Degree in Business, Communications, or related field
1-2 years of relevant marketing and/or advertising experience
1-2 years of client-facing experience
Demonstrated creativity and implementation of social media campaigns
Detail-oriented and well-organized
Excellent written and verbal communication skills

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

401(k)
Health insurance
Paid time off
Professional development assistance

Schedule:

8 hour shift
Monday to Friday

Supplemental pay types:

Bonus opportunities
Commission pay

Education:

Bachelor's (Preferred)

Experience:

Marketing: 2 years (Required)

Work Location: Hybrid remote in Austin, TX 78757

SmartTouch Interactive jobs

SEM Specialist