Marketing Manager

Craft Health Group • Full-time • Austin, TX, US • $60k - $75k / year • 3m ago

About Craft Health:

Craft Health is dedicated to providing top-notch healthcare services through its sub-brands: Craft Body Scan and Craft Concierge. With Craft Body Scan currently operating in five markets (Tulsa, Raleigh, Charlotte, Tampa, and Nashville) and new locations opening in Austin and Columbus by the end of 2024, we are committed to expanding our reach and impact. We are seeking a dynamic and experienced Marketing Manager to join our team and help lead our marketing efforts with a strong focus on lead management, email marketing, and unpaid media prospecting.

Position Overview:

Working closely with the senior-level marketing team, the Marketing Manager will be responsible for developing, implementing, and managing marketing strategies for Craft Body Scan and Craft Concierge. This role requires a strategic thinker with a strong background in lead management, email marketing, and other unpaid media efforts to drive engagement and conversion. The ideal candidate will have a proven track record in marketing management, excellent communication skills, and a passion for the healthcare industry.

Key Responsibilities:

Strategy Development: Create and implement comprehensive marketing strategies for Craft Body Scan and Craft Concierge that align with overall marketing goals and brand guidelines.
Lead Management: Develop and manage lead generation and nurturing processes, ensuring a steady flow of qualified leads for both sub-brands.
Email Marketing: Plan, execute, and optimize email marketing campaigns, including segmentation, A/B testing, and performance analysis to maximize engagement and conversion.
Content Creation: Develop compelling content for email campaigns, landing pages, and other marketing materials that resonate with target audiences.
Campaign Management: Plan and execute marketing campaigns across various channels, including email, social media, and other unpaid media. Track and analyze performance metrics to optimize campaigns.
Prospecting Efforts: Identify and implement unpaid media strategies to attract new prospects, including SEO, content marketing, partnerships, and community outreach.
Analytics and Reporting: Monitor, analyze, and report on marketing performance using tools such as Google Analytics and CRM systems. Provide actionable insights to improve strategy and content.
Collaboration: Work closely with the creative team, sales, and other stakeholders to ensure cohesive brand messaging and alignment with overall business objectives.
Brand Consistency: Maintain brand consistency across all marketing channels, ensuring that each sub-brand's unique identity is represented accurately and effectively.
Trends and Innovations: Stay updated with the latest marketing trends, tools, and best practices. Propose innovative ideas to keep Craft Health ahead of the curve.

Qualifications:

Bachelor’s degree in Marketing, Business, Communications, or related field.
5+ years of experience in marketing management, preferably in the healthcare industry.
Proven track record of developing and executing successful lead generation and email marketing campaigns.
Strong understanding of marketing channels, including email, social media, SEO, and content marketing.
Excellent written and verbal communication skills.
Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and analytics platforms (e.g., Google Analytics).
Strong organizational skills and the ability to manage multiple projects simultaneously.
Ability to work independently and as part of a team in a fast-paced environment.

Preferred Qualifications:

Experience with healthcare or wellness brands.
Knowledge of CRM systems and lead management best practices.
Graphic design skills and proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

Job Type: Full-time

Pay: $60,000.00 - $75,000.00 per year

Benefits: