Title: Senior Marketing Manager, Demand Generation

Location: Hybrid - Dallas, TX; Fort Worth, TX; Austin, TX.

Type: Contract

Contract Duration: 3-6 months initial period

About Company

CoreCare is a fast-growing Y Combinator-backed, venture-backed startup transforming how healthcare organizations in the post-acute and long-term care (PALTC) industry accomplish their most important work. Their mission is simple - they're building the most impactful healthcare technology company in the PALTC industry that enables organizations to (a) eliminate unnecessary administrative complexity, (b) consistently drive accurate and timely reimbursement from Medicaid, Medicare, and Managed Care, and (c) focus the maximum amount of time, attention and resources on providing quality patient care.

CoreCare has successfully introduced responsible and secure AI-powered technology to an industry that mostly runs on paper and manually built Excel spreadsheets. Their technology has saved teams countless hours through workflow automations, unlocked unprecedented tracking and collaboration between teams, and driven measurable improvements to key financial metrics. The Company has taken what used to be overwhelming and impossible work and has made it simple and fun, all without adding a single spreadsheet or piece of paper.

CoreCare is backed by Y Combinator, Primetime Partners, FundersClub, Goat Capital and Liquid 2 Ventures, and is the trusted platform of record for over 1,000 facilities across the country.

We invite you to join them in building the future of work for PALTC!

Job Summary

As the Senior Marketing Manager, Demand Generation, you will report directly to the CEO and join a tight-knit team as the first in-house marketer, and your work will have a direct impact on the growth and success of the company. The role is challenging, fast-paced and rewarding. You will have the opportunity to work alongside our customers and cofounders to help achieve our goals, test new ideas and build out our marketing division from the ground up. The ideal candidate is entrepreneurial, creative and obsessed with building pipeline and top-of-funnel regardless of channel. This opportunity is extremely unique as it involves both digital and field marketing, and you’ll oversee all aspects of the marketing department including brand, social, web, content, PR, etc.

Key Responsibilities

Build top-of-funnel pipeline using digital and field channels
Lead all aspects of the marketing department, including web, social, SEO
Work closely with team to build out messaging, benefits and value propositions
Test and measure messaging and channels for effectiveness
Speak with existing customers to gather feedback and insights
Source, manage and execute on alliance/strategic partnerships
Work closely with sales team to develop messaging for targeted outreach
Setup and track marketing analytics, performance & ROI
Perform and present market research
Work closely with leadership to test demand for product expansion opportunities
Keep documentation up to date
Become an expert in PALTC industry operations and revenue cycle management with a desire to continue learning and improving

Desired Qualifications

4-6+ years of Demand Generation Marketing capacity, preferable for a Seed/Series-A stage startup
Proven track record of successfully building top of funnel pipeline with MQLs with strong conversion metrics from MQL to SQL/SALs
Healthcare technology / revenue cycle management experience
Post-Acute Long-Term Care industry experience a major plus
Entrepreneurial, fast-learner, creative, self-starter
Ability to remain highly organized in a startup environment

Benefits

High levels of operational autonomy and responsibility
Exposure to national leaders in the PALTC industry
Domestic travel to conferences, networking events etc.
Operational autonomy - no micromanagement!
Intersection of Healthcare and AI Agents technology

Hiring Process

30-minute Zoom Interview
Sample Work Assignment
In Person Interview

To apply, please submit your resume and a cover letter detailing your relevant experience and why you’re excited about the opportunity at . We look forward to hearing from you!

Job Type: Contract

Pay: $10,000.00 - $25,000.00 per month

Schedule:

Monday to Friday

Application Question(s):

Are you located in Texas?

Experience:

Demand Generation Marketing: 3 years (Required)

Work Location: Hybrid remote in Austin, TX 78701

CoreCare

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Senior Marketing Manager, Demand Generation