Job Title: General Sales Manager
At Lake City Buick GMC, we strive to make every customer a customer for life. Happy employees make happy customers, and we reward individuals who are ready to work hard and stay motivated. Every employee at Lake City Buick GMC is critical to its success. Our promise is to keep delivering the same award-winning service and value that our community has come to expect from our dealership through the years. We are always looking for bright, motivated, and energetic professionals to add to our world-class team. Our Auto Group is growing.
Summary
Assumes responsibility for customer retention and profitability in the new- and used-vehicle profit centers. Fulfills responsibilities primarily through effective personnel management, knowledge of market potential, established performance standards and a keen awareness of each department's break-even data.
Essential Duties
- Hires, trains, supervises, and monitors the performance of the new- and used-vehicle department managers.
- Participates in the preparation of the annual dealership forecast by projecting unit sales, gross profits, expenses, and operating profits for the new- and used-sales departments.
- Meets with sales managers (new and used) to establish annual and monthly objectives for unit sales, gross profits, expenses, and operating profit.
- Ensures that sales managers (new and used) understand dealership policies, procedures, and sales systems.
- Provides feedback annually to new- and used-vehicle department personnel during career development sessions.
- Works with dealer and general manager to determine appropriate days’ supply for new and used vehicles and orders/acquires vehicle inventory accordingly.
- Establishes standards for displaying, merchandising, and maintaining new and used vehicles.
- Establishes procedures for quick disposal of over-aged vehicles.
- Issues all demonstrators and ensures that appropriate dealership records are maintained.
- Checks the condition of all demonstrators monthly.
- Audits repair orders for used vehicles as needed to ensure prompt reconditioning.
- Meets with the general manager to review monthly forecasts, commission sheets, productivity reports, and the profit performance of each department as a whole and each salesperson individually.
- Studies local market conditions, demographics, and past sales history. Makes recommendations to the general manager regarding short- and long-range advertising plans, sales promotions, staffing needs, lease promotions, and compensation plans.
- Conducts major sales promotions and advertising as needed (i.e., used-car classifieds, large new display ads, radio, Internet etc.).
- Approves all sales incentives in writing before submitting them to the office.
- Addresses customer complaints to ensure a high level of customer satisfaction.
- Creates systems that ensure ongoing sales training, including weekly sales meetings.
- Audits all appraisals of trade-in vehicles. Attends auction at least once monthly.
- Reviews and initials all deals before they are posted.
- Facilitates new-vehicle pre-delivery with the service manager.
- Makes sure the facility is secure, well lit, and professional in appearance.
- Maintains a professional appearance.
- Attends managers’ meetings as requested.
- Other tasks as assigned.
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Education and/or Experience
- Two to four years related experience and/or training; or equivalent combination of education and experience.
- General Motors Experience Preferred
Certificates, Licenses, Registrations
