Paid Social Marketing Specialist

Ziff Davis Shopping helps millions of shoppers discover and save, delivering exceptional consumer and merchant-advertiser experiences across a portfolio of leading mobile and ecommerce brands. Our domestic brands include RetailMeNot, Offers.com, Blackfriday.com, TechBargains and more. We also run the leading Cash Back, Reward and Coupon codes brand in the UK (Voucher Codes).

About The Role:

Ziff Davis Shopping is seeking a passionate, results-oriented individual to join a seasoned digital marketing team to help build and manage performance-driven paid social campaigns across multiple Ziff Davis brands. The Paid Social Marketing Specialist will be responsible for executing e-commerce affiliate campaigns and while hitting revenue and ROAS targets. The ideal candidate has direct experience launching and managing profitable e-commerce campaigns across platforms, including but not limited to: Facebook, Instagram, TikTok, and emerging.

What You’ll Do:

Manage and execute paid social campaign budgets and advise on recommended campaign optimizations
Integrate social media campaigns into multi-channel marketing strategies
Ensure campaign delivery, performance and advertiser goals are being fulfilled
Plan and manage allocated campaigns and implement new initiatives that exceed KPIs
Assist in development of media strategy and building paid social media plans (including audience targeting and segmentation, messaging, flighting, budgeting, etc.)
Reporting on campaigns from various reporting sources (In-platform, bid management platforms, and web analytic platforms)
Analyze campaign performance data, plan and execute appropriate action plans based on conclusions

Qualifications:

2-3 years of experience in paid media with extensive experience executing social media strategies
In-depth knowledge of organic and paid social trends and prior experience in content creation across Social Platforms (Facebook, Twitter, TikTok and emerging)
Strong grammar, strong organizational skills, meticulous attention to detail and proven ability to meet tight deadlines
Experience with paid social campaign management technology from implementation to daily management and optimization features
Demonstrated experience in managing large and complex paid social campaigns
Data and analysis-based decision making
Independent, yet collaborative mindset
Proficient in visual editing tools and platforms, including Canva
Eagerness to test and innovate
Paid search marketing experience is a plus
e-commerce experience is a plus

U.S. Equal Employment Opportunity/Affirmative Action Information
Individuals seeking employment at Ziff Davis are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. You are being given the opportunity to provide the following information in order to help us align with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.
Ziff Davis Shopping is a business unit within TSE. A division of Ziff Davis, Inc.
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Paid Social Marketing Specialist